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Volume 7, Issue
1
February 14, 2008 |
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A
Mediasmith Mashup |
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Editor’s
note: Happy Valentine’s Day from all of your
friends at Mediasmith! To kick off Volume 7 of The Anvil (and make up for
lost time), Mediasmith would like to share several articles written by David
Smith and Bob Heyman collected over the past few weeks. In mid-January Dave headed to the East Coast and
became the interviewee of a series of articles featured in The Madison Avenue
Journal. This five part series begins
with an up close and personal look into Dave’s journey through the
media industry and how Mediasmith came to be. Part II lays the foundation for
Mediasmith’s practice in Emerging Technologies. Parts III-IV dive
deeper and examine mobile, widgets, and social networking—three media
vehicles receiving a lot of media attention these days. Part V focuses on the
technological (near) future that will take our media consumption
“Over-the-Top.” Part I: The Madison Avenue Journal: Mr. (Dave) Smith Goes to MadAve Part III: The Madison Avenue Journal: Mobile and Widgets Part IV: The Madison Avenue Journal: Social Media Networks Part V: The Madison Avenue Joural: Over-the-Top Also in mid-January, Metrics Insider published
Dave’s article: Media
Cost Projections: Are We Measuring the Right Thing, which negates the
idea that we are in a media recession. Dave suggests an industry wide change
in how we map out our projections of the future, citing areas of significant
growth and spending projections in hot areas such as mobile and online video.
In late January, Dave tackled one of the major
data issues faced by the Web media community. In his article, Cloud
Computing: A Solution for Web Analytics, Dave gets ethereal about cloud computing
potential impact on Web analytics. |
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Mediasmith Morsel What
the heck is a widget? Is it a desktop download? A Web-enabled application? A
viral marketing tool? The answer is, they are all of
this and so much more. Widgets have become, in their own right, a social
networking phenomenon. Sometimes
referred to as apps or gadgets, widgets made their debut as downloadable
desktop applications. Today they are most
prevalent across customizable start pages, personalized social networking
profiles and blogs, but they are quickly gaining traction on mobile devices. Recent reports derived from comScore, a global Internet information
provider, reveal just how big of an impact these tiny little applications are
making in the world. Some perspective: •
Widgets have a 66.8% “reach”
or cume potential worldwide* –
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Middle East and –
How is
it possible for widgets to have such expansive reach so relatively quickly in
their lifespan? Consider where they live and the following data points: •
Personalized homepages such as iGoogle,
MyYahoo!, and MSN Homepages reach a combined 37.6%
of the total worldwide audience, with 306MM monthly unique visitors** •
Social networks have a 63.3% reach worldwide, attracting 516MM
monthly unique visitors, or 63% of the total internet audience** •
Blogs have a 48.6% reach worldwide, attracting 396MM monthly unique
visitors, or 48% of the total internet audience** *Source:comScore
Widget Metrix, October 2007 **Source:comScore
Media Metrix, January 2008 |
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In the realm of Search, Back in November, iMedia
Connection published a featured article of Bob’s entitled Everything We Know
About Search is Wrong. This article raises the many concerns media folks have
when it comes to proper conversion attribution. |
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Mediasmith Morsel A recent report from eMarketer, entitled Podcast Advertising:
Seeking Riches to Niches, reveals that the growth of the
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We hope you enjoyed this month’s version of
The Anvil, feedback is always welcome. Stay tuned for next month as Dave
makes his way to iMedia This issue of The Anvil contains writings by David L. Smith, CEO and
Founder, and |
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Contact Mediasmith, Inc. |
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You are receiving this newsletter from Mediasmith as part of our efforts
to keep our friends abreast of what's going on in the digital advertising
arena. |
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