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Mediasmith White Papers
Our principals and senior level media managers are frequent contributors to industry publications. Their writings have been featured in iMedia and MediaPost, as well as numerous other forward thinking publications in the digital media space.

• Multi-Analytics Glue (March 2008)
  by David L. Smith
  (downloa PDF)

• Cloud Computing (January 2008)
  by David L. Smith
  (downloa PDF)

• You Guys Should Talk (November 2007)
  by David L. Smith
  (download PDF)

• The Counting Controvery: A User's Guide (November 2007)
  by David L. Smith
  (download PDF)

• Is Last-Click Attribution a Thing of the Past? (October 2007)
  by David L. Smith
  (download PDF)

• The Most Measurable Medium? We Still Have a Lot To Do! (September 2007)
  by David L. Smith
  (download PDF)

• TV and Web, Working Together (August, 2007)
  by David L. Smith
  (download PDF)

• iPhone: The New Apple of a Marketer's Eye? (July 2007)
  by Derek Leedy
  (download PDF)

• How OTT Will Change Everything (July 2007)
  by David L. Smith
  (download PDF)

• Search Innovation Spotlight: Local Search (October 2006)
  by Bob Heyman
  (download PDF)

• Vertical Search (August 2006)
  by Bob Heyman
  (download PDF)

White Papers Archive

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