Mediasmith wins Zephyr Ventilation as Media Agency

San Francisco, 2/26/2007 — Zephyr Ventilation, a leading manufacturer of kitchen ventilation hoods for the home, has engaged Mediasmith as their media agency to provide media planning, search media buying, and post-buy campaign administration services for their Cheng, Elica, and Essentials collections among other efforts to be announced.

Mediasmith is integrating campaign strategies across all media in an effort to build brand awareness for Zephyr Ventilation and generate demand for Zephyr Ventilation product lines. David L. Smith, founder and CEO of Mediasmith states: “Zephyr Ventilation was looking for an agency that could learn their business category quickly, provide integrated solutions and do it all efficiently. We are happy to be working with a client with such a high quality offering. We appreciate our partnership with the Loomis Group, the creative agency on the account who gave us the opportunity to work with both Loomis and Zephyr.”

Mediasmith will develop campaigns that utilize media mix to maximize touch points with Zephyr Ventilation’s target audience throughout the campaign lifecycle, engaging them through strategic ad placements and targeted exposure in an effort to generate demand that will ultimately create a preference for Zephyr Ventilation product lines in the home.

“ I’m very excited to have Mediasmith’s expertise and media professionalism working for my business. Their expertise in print and web adverting is what made the decision to move the business easier. Working with small budgets is always a challenge and that’s why I recruited an agency that can get the most for my budget. So far they’ve proven they can deliver great planning and exceptional negotiations that extend how far my budget can go ” said Arcadio Lainez, Director of Marketing for Zephyr Ventilation.

About Zephyr Ventilation

Zephyr Ventilation invites homeowners to open their worlds to new possibilities in hood design. From the first signature hood line, Cheng Design by Zephyr, to the daring Elica Collection, Zephyr continues to push the boundaries. Through partnerships with some of the world’s most renowned designers, Zephyr is able to deliver distinctive hoods that bring its philosophy to life—offering designs that embrace the individuality of those who make them and enliven the spirits of those who live with them. For complete information about Zephyr’s distribution network, or any of Zephyrs product lines, contact Zephyr Ventilation at (877) ZEPHYR5 (937-4975), or visit www.zephyronline.com

About Mediasmith

Mediasmith develops award winning advertising media strategies, plans and buys in every product category utilizing all media. Established in 1989, Mediasmith has continually lead media innovation by effectively incorporating interactive media into its efforts for a myriad of consumer and B2B clients since 1995. Mediasmith remains committed to guiding its partners through the evolving media landscape and emerging technologies. Mediasmith founder, David L. Smith, has chaired the development of new standards for advertising measurement through industry associations and technology companies. Mediasmith has been named to the San Francisco Business Times 2006 Top 100 Fastest-Growing Private Companies (#47). For more information, visit www.mediasmith.com.

Michael Rosenfeld

415-321-8888

mrosenfeld@mediasmith.com