Mediasmith announces dedicated Video Search Optimization (Video SEO) Practice

San Francisco, 4/26/2007— Mediasmith, a San Francisco based media agency recognized as a leader in emerging technologies, today announces the expansion of its existing search marketing practice to include video search optimization.

David L. Smith, CEO of Mediasmith said that he believes Mediasmith can become a leader in Video SEO. “Mediasmith is entering into strategic alliances which, combined with Mediasmith’s people, technology capabilities and knowledge of best practices will enable us to be a leader in this space.”

Mediasmith Chief Search Officer Bob Heyman is credited with coining the term “Search Engine Optimization” (SEO) back in 1995. Heyman states: “Video is the emerging ‘new frontier’ of Search Engine Marketing. Many advertisers, users and content providers are posting video assets to sites such as YouTube and proprietary sites, but users have a great deal of difficulty finding these videos. Because the current generation of search engines are based on text, Video SEO is needed to make video assets searchable.” Mediasmith has an initiative to be the agency leader in this new discipline, and to assist in the development of Video SEO industry standards and best practices.

About Mediasmith

Mediasmith is accepted as a leader in interactive media planning and buying with a rapidly growing practice in emerging technologies. The agency develops award winning advertising media strategies, plans and buys across many product categories utilizing all media. Established in 1989, Mediasmith has continually lead media innovation by effectively incorporating interactive media into its efforts for a myriad of consumer and B2B clients since 1995. Mediasmith remains committed to guiding its partners through the evolving media landscape. Mediasmith founder, David L. Smith, has driven the development of new standards for advertising measurement through industry associations and technology companies. Mediasmith has been named to the San Francisco Business Times 2006 Top 100 Fastest-Growing Private Companies (#47). For more information, visit www.mediasmith.com.

Michael Rosenfeld

415-321-8888

mrosenfeld@mediasmith.com