Mediasmith wins Network Appliance as Media Agency

San Francisco , 1/29/2007— Network Appliance, a world leader in unified storage solutions, has engaged Mediasmith of San Francisco as its media agency of record.

Mediasmith is integrating campaign strategies across all media in an effort to build brand awareness for Network Appliance and generate demand for NetApp Solutions. David L. Smith, founder and CEO of Mediasmith states: “Network Appliance was looking for an agency that could successfully implement cross media campaigns including interactive and print with a high level of service.”

“Mediasmith will develop campaigns that utilize the right media mix to maximize touch points with NetApp’s target audience throughout the campaign lifecycle, engaging them through strategic ad placements and targeted exposure in an effort to generate demand for Network Appliance and NetApp solutions ,” said Maria Chai, Manager, Outbound Marketing, “An agency who could grow with us as we deploy on a global level, and ultimately give us the service and attention to detail we need to attain our vigorous marketing objectives. These were the qualities we found in Mediasmith and look forward to a long and fruitful relationship.”

About Network Appliance

Network Appliance is a world leader in unified storage solutions for today’s data-intensive enterprise. Since its inception in 1992, Network Appliance has delivered technology, product, and partner firsts that simplify data management. Information about Network Appliance™ solutions and services is available at www.netapp.com.

About Mediasmith

Mediasmith develops award winning advertising media strategies, plans and buys in every product category utilizing all media. Established in 1989, Mediasmith has continually lead media innovation by effectively incorporating interactive media into its efforts for a myriad of consumer and B2B clients since 1995. Mediasmith remains committed to guiding its partners through the evolving media landscape and emerging technologies. Mediasmith founder, David L. Smith, has chaired the development of new standards for advertising measurement through industry associations and technology companies. Mediasmith has been named to the San Francisco Business Times 2006 Top 100 Fastest-Growing Private Companies (#47). For more information, visit www.mediasmith.com.

Michael Rosenfeld

415-321-8888

mrosenfeld@mediasmith.com