Yahoo - Michael D. Drexler Joins Mediasmith, Inc. as Executive Vice President

Thursday August 3, 12:23 pm Eastern Time

Press Release

SOURCE: Mediasmith, Inc.

Michael D. Drexler Joins Mediasmith, Inc. as Executive Vice President

Top Industry Expert to Head New York Office as Leading Integrated Interactive Media Agency Expands Its Operations

NEW YORK, Aug. 3 /PRNewswire/ -- In a move that underscores the rapid growth and importance of new media to advertisers, Mediasmith, Inc. announced today that Michael D. Drexler has joined the company as Executive Vice President and member of the company's executive committee. "Technology is changing the way that advertising works and results are measured,'' Drexler commented. *Mediasmith, with its proprietary O3 process (online and offline optimization), is a leader in technology applications. I am pleased to be able to bring this leading convergence media agency to New York.''

David Rosenblatt, Senior Vice President of DoubleClick TechSolutions, applauded the move. "Mediasmith, a DART for Advertiser client, has always pushed the envelope in the application of technology. We welcome them to Silicon Alley. Mike Drexler, who has a career long track record for innovation, is just the guy to introduce Mediasmith to New York based advertisers and agencies.''

"Mike Drexler brings with him 40 years of experience and a reputation as one of the advertising industry's leading media experts,'' noted Dave Smith, the firm's founder and President. "His track record of insights and innovation are a perfect match for what our company is known for today, and more specifically where we're headed in the future.'' In his new role at the company, Drexler will open a New York office, marking the expansion of the firm's operations beyond its San Francisco headquarters.

Drexler, 61, most recently served as Executive Vice President and Media Director of FCB Worldwide. Prior to that he was Chairman of TN Media, the media buying unit of True North Communications. Before the agency was purchased by True North in 1997, Drexler headed Bozell's global media planning and buying operations as Worldwide Media Director.

"In my opinion this company is the place to be now,'' Drexler commented. "Mediasmith is taking the leadership role in the development of new media applications and measurements that provide advertisers with full accountability for their marketing investments; just what they need and want today. It delivers full integration between traditional and new media; it's way ahead of the curve and the competition in terms of Interactive measurement; and it really knows how to give clients the optimal mix of media designed to achieve their goals. This is true, whether the goals are branding, direct response on the Web, audience development and traffic building or based on other metrics.''

Launched in 1989, Mediasmith began as an agency specializing in the planning and buying of traditional media advertising. As the Internet emerged first as an alternative media channel and then transitioned into the mainstream, the firm developed extensive expertise in creating strategic plans that successfully integrated new forms of Interactive media into the mix. Today Mediasmith works with a range of client companies including CBS MarketWatch.com; BabyCenter; Eidos Interactive; BigWords; NexTAG; Driveway; LiveCapital; Pandesic; Snapfish.com; Webmiles.com, and Respond.com, among others.

Mediasmith projects its billings to reach $100 million this year, double its 1999 volume, with a blend of offline and online media. The company expects to more than double its size in each of the next two years as media budgets for the Interactive arena continue to grow. Currently Mediasmith has a staff of 50 in its San Francisco office. Plans call for adding staff in New York beginning immediately.

"Our point of difference is the ability to deliver strategically integrated media solutions for clients in the most effective and efficient way,'' Smith added. "Our singular focus is on increasing the return of our client's marketing investments. Everything we do is results-driven, and that's the philosophy that's enabled us to become the leader in our field.'' Mediasmith will be launching a series of reports and analyses for advertisers covering some of the hottest topics facing marketers today including the wireless marketplace, back end tracking and Internet performance, and site monetization beginning this fall.

In 1995, Smith worked on a team at I/PRO that developed the first processes to measure advertising metrics on the Web, establishing and defining key interactive advertising technology and terminology such as visitors and Adviews. He is a widely consulted expert in the field, and has also contributed his knowledge through writing and interviews in an extensive range of media over the past two decades. Smith is on the board of San Francisco's Internet Technology Coalition. In addition he is a director for several Internet companies and serves on the board of advisors for others.

Drexler's career also includes senior executive roles at several others of the industry's largest and most highly-regarded agencies, including serving as Executive Vice President and Worldwide Media Director for Doyle Dane Bernbach and Senior Vice President and Media Director at Ogilvy & Mather. He has held top posts at industry trade organizations including Vice Chairman of the Audit Bureau of Circulation; Director of the International Radio and Television Foundation; President of the Media Director's Council; and member of the American Association of Advertising Agencies' Media Policy Committee, among many others. He has also been the recipient of numerous industry and civic awards and honors, as well as authoring many articles and guest speaker at Harvard Business School.

More information on Mediasmith can be found at their Web site at www.mediasmithinc.com.

SOURCE: Mediasmith, Inc.

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	Thursday August 3, 12:23 pm Eastern Time Press Release SOURCE: Mediasmith, Inc. Michael D. Drexler Joins Mediasmith, Inc. as Executive Vice President Top Industry Expert to Head New York Office as Leading Integrated Interactive Media Agency Expands Its Operations NEW YORK, Aug. 3 /PRNewswire/ -- In a move that underscores the rapid growth and importance of new media to advertisers, Mediasmith, Inc. announced today that Michael D. Drexler has joined the company as Executive Vice President and member of the company's executive committee. "Technology is changing the way that advertising works and results are measured,'' Drexler commented. Mediasmith, with its proprietary O3 process (online and offline optimization), is a leader in technology applications. I am pleased to be able to bring this leading convergence media agency to New York.'' David Rosenblatt, Senior Vice President of DoubleClick TechSolutions, applauded the move. "Mediasmith, a DART for Advertiser client, has always pushed the envelope in the application of technology. We welcome them to Silicon Alley. Mike Drexler, who has a career long track record for innovation, is just the guy to introduce Mediasmith to New York based advertisers and agencies.'' "Mike Drexler brings with him 40 years of experience and a reputation as one of the advertising industry's leading media experts,'' noted Dave Smith, the firm's founder and President. "His track record of insights and innovation are a perfect match for what our company is known for today, and more specifically where we're headed in the future.'' In his new role at the company, Drexler will open a New York office, marking the expansion of the firm's operations beyond its San Francisco headquarters. Drexler, 61, most recently served as Executive Vice President and Media Director of FCB Worldwide. Prior to that he was Chairman of TN Media, the media buying unit of True North Communications. Before the agency was purchased by True North in 1997, Drexler headed Bozell's global media planning and buying operations as Worldwide Media Director. "In my opinion this company is the place to be now,'' Drexler commented. "Mediasmith is taking the leadership role in the development of new media applications and measurements that provide advertisers with full accountability for their marketing investments; just what they need and want today. It delivers full integration between traditional and new media; it's way ahead of the curve and the competition in terms of Interactive measurement; and it really knows how to give clients the optimal mix of media designed to achieve their goals. This is true, whether the goals are branding, direct response on the Web, audience development and traffic building or based on other metrics.'' Launched in 1989, Mediasmith began as an agency specializing in the planning and buying of traditional media advertising. As the Internet emerged first as an alternative media channel and then transitioned into the mainstream, the firm developed extensive expertise in creating strategic plans that successfully integrated new forms of Interactive media into the mix. Today Mediasmith works with a range of client companies including CBS MarketWatch.com; BabyCenter; Eidos Interactive; BigWords; NexTAG; Driveway; LiveCapital; Pandesic; Snapfish.com; Webmiles.com, and Respond.com, among others. Mediasmith projects its billings to reach $100 million this year, double its 1999 volume, with a blend of offline and online media. The company expects to more than double its size in each of the next two years as media budgets for the Interactive arena continue to grow. Currently Mediasmith has a staff of 50 in its San Francisco office. Plans call for adding staff in New York beginning immediately. "Our point of difference is the ability to deliver strategically integrated media solutions for clients in the most effective and efficient way,'' Smith added. "Our singular focus is on increasing the return of our client's marketing investments. Everything we do is results-driven, and that's the philosophy that's enabled us to become the leader in our field.'' Mediasmith will be launching a series of reports and analyses for advertisers covering some of the hottest topics facing marketers today including the wireless marketplace, back end tracking and Internet performance, and site monetization beginning this fall. In 1995, Smith worked on a team at I/PRO that developed the first processes to measure advertising metrics on the Web, establishing and defining key interactive advertising technology and terminology such as visitors and Adviews. He is a widely consulted expert in the field, and has also contributed his knowledge through writing and interviews in an extensive range of media over the past two decades. Smith is on the board of San Francisco's Internet Technology Coalition. In addition he is a director for several Internet companies and serves on the board of advisors for others. Drexler's career also includes senior executive roles at several others of the industry's largest and most highly-regarded agencies, including serving as Executive Vice President and Worldwide Media Director for Doyle Dane Bernbach and Senior Vice President and Media Director at Ogilvy & Mather. He has held top posts at industry trade organizations including Vice Chairman of the Audit Bureau of Circulation; Director of the International Radio and Television Foundation; President of the Media Director's Council; and member of the American Association of Advertising Agencies' Media Policy Committee, among many others. He has also been the recipient of numerous industry and civic awards and honors, as well as authoring many articles and guest speaker at Harvard Business School. More information on Mediasmith can be found at their Web site at www.mediasmithinc.com. SOURCE: Mediasmith, Inc.* Email this story - View most popular stories emailed

	Copyright © 2000 Yahoo! All Rights Reserved. Privacy Policy - Terms of Service Copyright 2000 PRNewswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon. Questions or Comments?