Interactive marketing industry veterans David L. Smith, CEO, Mediasmith; Sarah Fay, President, Isobar US; and Scot McLernon, Senior Vice President, CBS Digital Media are honored with the first ever ad:tech Industry Achievement Awards

San Francisco, 5/2/2007 —Interactive marketing industry veterans David L. Smith, CEO, Mediasmith; Sarah Fay, President, Isobar US; and Scot McLernon, Senior Vice President, CBS Digital Media were each honored with the first ever ad:tech Industry Achievement Awards for their contribution to the success of the interactive marketing industry. The honorees of the 10 th Annual ad:tech Awards Ceremony were recognized for their long-term dedication and consistent outstanding service to online marketing.

For over a decade, ad:tech has been recognizing the talented designers and strategic thinkers that have taken flight, demonstrating excellence in interactive marketing. Industry Achievement nominees were recommended by the ad:tech Awards Executive Panel and winners chosen from nominations.

Among the honorees, David L. Smith, CEO, Mediasmith, is a forty-year veteran in the advertising media management arena. David is a nationally known expert in the areas of new media application, media strategy, media planning and metrics. David is a pioneer in the application of computers in media, deployment of interactive advertising, and media metrics. In 1995 Mediasmith became the first agency to buy Internet links to client websites from other sites (pre-banner), and was among the first agencies to make banner buys on the web, including keywords and site placements. It was at this same time in 1995 that InteractiveAge magazine condemned Smith for “commercializing the industry” by paying for links that previously had only been traded by webmasters. In 1999 Mediasmith became the first agency to deploy automated post-impression technology across its full client base. From 2003-2005, David served as Chair of the ARF Online Media Council, working with industry leaders to establish a broad range of standards for the Interactive advertising industry. Today, David is leading his Mediasmith team into the emerging technology media space, working with current clients to understand how to integrate these media into their current campaigns, as well as steering a number of emerging technology companies towards viability and profitability. David speaks frequently at industry events, is a regular contributor to many industry publications, and a participant in industry standards committees for AAAA’s, OPA, AdEx and The Aspen Group.

In her role as President of Isobar U.S., Sarah Fay manages the growth and integration strategy for the digital and one-to-one agency services that fall within Isobar U.S.  Today, these services include Carat Fusion, Molecular, iProspect, Freestyle Interactive and Ammo Marketing. In the year 2000, Sarah took on the challenge to envision, launch, and grow Carat Interactive (now Carat Fusion), the U.S. digital hub for Carat Americas.  After the launch of Carat Interactive, Sarah converted what began as an interactive media shop, to a full-service digital marketing agency, which claims premiere clients such as RadioShack, adidas, Reebok, Sprite, Wachovia and AOL. In her years as a leader in the digital space, Sarah has helped move the market through such groundbreaking studies such as

“Born to be Wired” (2003 in partnership with Yahoo!, and “Never Ending Friending” (2007 in partnership with MySpace). She has also been an evangelist on topics such as Mobile Marketing, Search Engine Marketing, iTV, and Media Integration. Sarah has been noted as one of the Top 50 People to Know by MediaPost in 2004, one of the MediaPost's Media 100 Influentials in 2005, she was an Adweek Media All Star in 2004, and was named one of Ad Age's 25 Women to Watch in 2005. She was also one of B2B Magazine's Top 100 Business Marketing Influencers in 2002, 2003 and 2004. Sarah is a regular speaker on the topic of interactive advertising, and is widely quoted in such sources as Ad Age, Ad Week, DM News, B2B Magazine, New York Times, Wall Street Journal and USA Today.

Scot McLernon, Senior Vice President, CBS Digital Media, entered the Interactive business in 1995, selling some of the web’s initial banners and interactive “booths” for the web’s first online and offline trade show titled “Web Innovation”. Throughout his career, Scot had been touted as an industry thought leader and evangelizer, constantly pushing web advertising capabilities. In 2000 he introduced day-part advertising to the web. In 2001 he publicly (and controversially) de-emphasized the value of reported clicks in a campaign. In 2002 amongst the ad recession, Scot created the At Work Brand Network—a group of like publishers and competitors built to rival the size and reach of major portals. In 2003 Scot was a founder of the Sellers Forum where twice-a-year over 30 of the top brands sales VP’s share and work out industry issues for a day in an open but moderated forum. Scot is credited with bringing all seven properties within the CBS portfolio under one roof and one sales manager, where over the last 12 years he has built and led three different and very successful web advertising sales teams—with the last two of those dedicated to CBS Interactive. Scot is a frequent speaker at industry events, writes occasionally in industry publications and is often quoted about various industry-related topics. He’s an active board member of the Interactive Advertising Bureau (IAB), is a founding member of the Online Publishers Association (OPA), a founding Director of the Bay Area Interactive Group (BIG) and sits on several advisory boards.

About Mediasmith

Mediasmith is recognized as a leader in interactive media planning and buying with a rapidly growing practice in emerging technologies. The agency develops award winning advertising media strategies, plans and buys across a myriad of product categories utilizing all media. Established in 1989, Mediasmith has continually lead media innovation by effectively incorporating interactive media into its efforts for a variety of consumer and B2B clients since 1995. Mediasmith remains committed to guiding its clients through the evolving media landscape. Mediasmith founder, David L. Smith, has driven the development of new standards for advertising measurement through industry associations and technology companies. Mediasmith has been named to the San Francisco Business Times 2006 Top 100 Fastest-Growing Private Companies (#47). For more information, visit www.mediasmith.com.

About Isobar US

Launched on July 5th, 2004, Isobar has grown explosively to become the world’s largest digital marketing network with more than 2100 staff in 37 countries. Isobar provides alignment, integration, coordination and leverage of all digital assets within Aegis on a global, regional and a national basis. Isobar offers clients a full service digital marketing capability, creating end to end integration of all digital marketing and business activities. Isobar currently has global online billings of $1 billion. http://www.isobar.net/.

About CBS Corporation

Michael Rosenfeld

415-321-8888

mrosenfeld@mediasmith.com