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San Francisco, 03/05/2008—Mediasmith announced today that Panda
Security, a leading global provider of IT security solutions, has engaged the
company as their digital media agency to provide traditional and digital media
planning and buying, SEM, and post-buy campaign administration services for
their US operation. Mediasmith is utilizing its leadership position in digital media
strategy and execution to develop a campaign strategy for Panda
Security’s US
go-to-market strategy that supports the corporation’s global goals and objectives
while building brand awareness and increasing market share. David L. Smith, founder and CEO of Mediasmith states: “Panda
Security was looking for a digital agency that understood their marketplace,
had a strong track record in both ROI and branding and a strong track record
for service. We’re happy to have connected with them to bring our
domain experience from former clients like Trend Micro and Symantec to bear.”
Panda Security will enter the US targeting small and medium
size businesses as well as large enterprises. Mediasmith will be guiding
brand strategy through various lead generation efforts that will incorporate
online display advertising and global search marketing to create a preference for Panda Security’s
products and services.
Integral to Panda Security’s US market strategy will be the
extension of the corporation’s global brand sweepstakes, Take the Panda Challenge, an endeavor
asking entrants to allow Panda Security’s software to scan their business
network for malware in an effort to convert potential prospects. If any
organization is malware-free after the test, Panda will pay them $10,000. The
contest runs until May 18 and more information can be found at www.pandasecurity.com/pandachallenge. “We
wanted a media agency that combined creative thinking, strong media
relationships and knowledge of our sector,” said Carol M. Adams, VP of Marketing, Panda Security USA.
“Mediasmith brought a flexibility and customer orientation that
exceeded our expectations. Their solid understanding of our security sector
and the business challenges we face as well as their quality of engagement in
terms of strategy and ROI made them an easy choice. We look forward to a long
and successful partnership.”
About
Panda Security
Panda
Security is one of the world’s leading IT security providers, with
millions of clients across more than 200 countries and products available in
23 languages. Its mission is to develop and provide global solutions to keep
clients’ IT resources free from the damage inflicted by viruses and
other computer threats, at the lowest possible total cost of ownership.
Panda
Security proposes a new security model, designed to offer a robust solution
to the latest cyber-crime techniques. This is manifest in the performance of
the company’s technology and products, with detection ratios well above
average market standards and most importantly, providing greater security for
its clients. For more information and evaluation versions of all Panda Security
solutions, visit: http://www.pandasecurity.com.
About Mediasmith
Mediasmith
is a recognized leader in digital media planning and buying; specializing in
the integration of traditional and digital media, search, and emerging
technologies. With a Web involvement that dates back to 1995, the company
develops award winning advertising media strategies, and plans and buys in
virtually all product categories utilizing all media. Mediasmith founder, David L. Smith, continues to work toward the
development of standardized metrics and best practices for advertising
measurement through many industry associations and various technology
companies. Established in 1989, Mediasmith has been named to the San Francisco Business
Times 2006 Top 100 Fastest-Growing Private Companies (#47). For more information, visit www.mediasmith.com.
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