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Just an Online Minute... @d:Tech Day 2
By
Masha Geller
Wednesday November 20, 2002
The second day of the @d:Tech conference in New York covered many
issues, starting with day parts. In the morning keynote, Yahoo’s
Chief Solutions Officer Tim Sanders said that based on the many
studies that prove daytime is primetime on the Web, the Internet’s
ability to target audiences by time of day -- especially during the
day – is essential to online media's role in the media mix. “If you
want to reach them during the day, get good at using the Internet,"
he said.
Incidentally, according to the Nielsen//NetRatings' MarketView
report released yesterday, Yahoo! is the No. 1 trafficked Internet
brand in the U.S. with 18 Yahoo! services or channels ranked in the
top three in their respective verticals.
If you weren’t at the show, a few suggestions. One of the
presentations I always look forward to at @d:Tech is Geoff Ramsey’s.
Drawing on eMarketer’s unrivaled collection of data, Ramsey always
paints the most comprehensive by-the-numbers picture of the online
industry and it’s well worth it to beg eMarketer for a copy of his
presentation.
And, one of the best sessions of the afternoon was moderated by
Mediasmith’s David
Smith, who gave a very comprehensive overview of online reach and
frequency. I’ve asked him to send me his presentation, so email me
if you want a copy as well.
The show wraps this afternoon, after a keynote by Iconocast’s
Michael Tchong (which seems to be the most highly anticipated event
of the entire conference) and a few more sessions, and then it’s
back to work. The consensus is that the conference was a definite
success - the buzz is back, the competing parties are back, and
despite the absence of the big layers like DoubleClick and its ilk
on the exhibit show floor, there are many enthusiastic new faces in
the audience.
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