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San Francisco, CA, 2/28/2008 – In efforts to maintain its leadership position
as the premier media architects, integrating emerging technologies and
digital media solutions with traditional media programs, Mediasmith welcomes two
senior management hires with extensive experience in media strategy and
execution, human resource management, and business operations to its
executive management team.
Joining Mediasmith are Mark MacQuarrie as VP & General Manager, and Mary Goodell as Group Media Director.
Mr. MacQuarrie joined Mediasmith in January and
will oversee all financial, legal, HR, corporate, media operations and
administrative operations. As a
Certified Public Accountant, Mark brings over 20 years of diversified
experience in finance and accounting, budgeting and cash management, equity
and debt financing, contract and risk management, human resource management
and business operations.
Prior to joining Mediasmith, Mark held
leadership positions with a variety of high technology and advertising agency
start-ups. He played an integral role in
raising institutional Venture Capital financing and developing strategies for
rapid growth. His most recent
appointment was as VP of Finance & Administration at Revcube
Media, a leading provider of automated, real-time, cross-channel optimization
software technology. Prior to Revcube, he served as
VP of Finance and Corporate Controller of Fathom Online, an interactive agency
specializing in Search Engine Marketing. Mark has held several other
positions in Operations and Finance throughout his career, including a stint
as Controller of Tradepoint Solutions, a provider
of web-based trade promotion management systems, subsequently acquired by DemandTec,
which underwent a successful IPO
in August 2007. Mr. MacQuarrie’s experience
in Operations and Finance, as well as his involvement at media agencies and
technology start-ups will be fully utilized as Mediasmith continues to grow
and expand its offerings.
Mary Goodell joins Mediasmith from Southern California where she most recently ran her own
media consulting business, advising a wide array of top tier agencies and
brands which have included Mitsubishi, Sprint, Oracle and Cyberhomes. In more previous roles she served as VP,
Interactive Media Director for Young & Rubicam, spearheading interactive media
strategy for Lincoln-Mercury and Sony.
Mary also spent three years as Group Media Director for R&R Partners.
At R&R, Mary led the media launch of the now iconic “What Happens Here,
Stays Here” campaign for Las
Vegas. Mary
is also accomplished in business development, having landed accounts for OMD that
have included Hilton, MapQuest, and Drugstore.com as well as Sony for Young
& Rubicam. Early in her career, Mary’s role as media lead for Apple
Computer’s original PowerBook launch won the Grand Effie. Mary’s
experience in high level team management and integrated media plan development,
as well as her new business acumen are a welcome addition to Mediasmith’s
growing and dynamic management team.
David
L. Smith, CEO, welcomes the additions to his executive team as
indications of current success and potential opportunities in
Mediasmith’s near future. “We had been landing new business
almost to the point of capacity, but now everyone’s hard work has paid
off. By attracting this seasoned talent we have set ourselves up for
continued growth and growing strategic brain trust. Mediasmith is coming off
of a 40% growth year in 2007, and we expect 2008 to equal or exceed that
growth rate. These additions were
necessary to maintain our exemplary service for current clients, as well as
position ourselves to take on larger new business opportunities. For a
company committed to complete and accountable
digital and traditional integration, we must have the strongest human capital
to maintain our edge in innovation and integrity.”
About Mediasmith
Mediasmith
is a recognized leader in digital media planning and buying; specializing in
the integration of traditional and digital media, search, and emerging
technologies. With a Web involvement that dates back to 1995, the company
develops award winning advertising media strategies, and plans and buys in
virtually all product categories utilizing all media. Mediasmith founder, David L. Smith, continues to work toward the
development of standardized metrics and best practices for advertising
measurement through many industry associations and various technology
companies. Established in 1989, Mediasmith was named to the San Francisco Business Times
2006 Top 100 Fastest-Growing Private Companies (#47). For more information, visit www.mediasmith.com.
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