Daviid L. Smith, CEO of Mediasmith poses with Martin Wesley, President and Founder, BlackFoot Inc.	Dave with Dean Harris, CMO, Kayak.com and Steve Sarner, VP National Sales, Monster Media

David L. Smith, CEO of Mediasmith, and Martin Wesley, CEO of BlackFoot, Inc. (pictured together, above left), presented a case study profiling a mobile commerce client striving for media mix optimization against high and low value customers (single dimension optimization vs. multi dimensional optimization) at the iMedia Brand Summit in Las Vegas on September 11. They also discussed how marketers can squeeze the most out of their media spend through multi dimensional optimization: Optimizing your ad spend the way you plan it, within the context of demographic and sociographic data.

David Smith

415-252-9339 x234

smith@mediasmith.com