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 Print Capabilities
Experience ... Senior people using a process that works
- Management experience of over 50 years with major client print
efforts
- Broad range of category experience including general,
business-to-business, technology, trade, women's, and vertical consumer
segments amounting to hundreds of millions of dollars in client
investments
Planning Tools/Process ... Technology designed to strengthen the
process
- Telmar's eTelmar system serves as a starting point for print
audience analysis
- Heavy use of data ported from eTelmar to spreadsheet templates
for further analysis
- Use of all major syndicated studies, subscriber studies and
audit statements to derive our own audience estimates
- Complete qualitative analysis
"Hands on" examination of magazines under consideration
- Negotiation process ... We get "the best prices and
placements this side of Detroit"
- Print aggressively negotiated to save our clients money and buy
more for the budget
- Senior members of our print team, headed by Dave Smith, meet
personally with representatives from each publication considered
- Rates and positioning are the key elements of the meeting with
addition of merchandising and/or PR if included in our client
goals
- Positioning is "fine tuned" at the closing for each
publication based on that issue's editorial content
- Guarantees, guarantees, Mediasmith always gets guarantees!
MAGSYS ... Attention to every detail
- Mediasmith's proprietary Windows based housekeeping system
- Custom developed for Mediasmith in 1994 on Paradox in
conjunction with Celeste Robinson, contributing editor for PC
World
- MAGSYS handles the back room part of the print buying business
in a contemporary way; system is seamless, with more report
flexibility and clearer, more informative reporting for our
clients than other systmes
- MAGSYS tracks every client commitment with single data entry
from Autorization (Estimate) to Insertion Order, Client Invoicing,
Media Invoice Reconciliation and Payment.
Posting ... Ensures competitive delivery
- Positions and editorial adjacencies are are tracked and rated
during campaign
- Makegoods obtained, where appropriate, to ensure delivery of the
client's goal's
- Our clients see the end result of our process and the benefits
obtained
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