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 Interactive Agency Services
Interactive Media Services
- Interactive Media Planning and Buying, including
- Audience Development
- E-Commerce and Direct Response
- Awareness
- Events and Special Promotions
- Interactive Media Tracking (Back End Performance)
- Extensions of offline media efforts through Interactive as a
part of the mix
- Web development project supervision
- New Media product and brand marketing, planning, market
research, product definition and volume projections
Interactive Media Buying
- Experienced in negotiations with a wide variety of sites,
networks, portals and outside-the-browser vehicles
- Purchasing banners, buttons, tiles, links, opt-in emails, rich
media, interstitials and whatever comes next
- All buys made with delivery guarantees (Adviews, Cost/Ad Click
or Cost/Transaction
- Use of MRI, Media Metrix and @Plan (planning, pre-buy),
Mediasmiths Magsys for financial controls
and Doubleclick's DART for tracking of creative and near-real time
tracking
- Post-Analysis based on CPM Adviews, AdClick and Post-click
transaction (cost per whatever you want to measure including cost
per sale, cost per software download, cost per pageview, cost per
unique user, etc.)
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