Upcoming Events

AAAA Digital Conference - New York City
May 28, 2008
David Smith is panelist: "Is DATA a frenemy?"

Ad:tech - San Francisco, CA
April 15-17, 2008

Thursday 4/17
3:30 pm
David Smith is panel moderator: The Oldtimers Panel Discussion on The Dynamics of Intent: Consumer Demands in the Digital Age

iMedia Austin - Austin, TX
May 18-21, 2008

Tuesday 5/20
9:45 am - 10:30 am
David Smith is Panelist: Making Sense of Metrics

iMedia Breakthrough- Rancho Mirage, CA
March 16-19 , 2008

Monday 3/17 : The Agency Perspective
10:00 am - 11:00 am
David Smith is Panelist: TBD

AAAA Media Conference - Orlando, FL
March 5, 2008
1:30 pm - 2:00 pm
Derek Leedy is panelist: "Mobile Marketing and the Social Web: a New Consumer Engagement Strategy "
Once the internet becomes a brand's hub of interaction, mobile marketing is opened to an entirely new social web engagement strategy. How can brands identify the best opportunities available to them, that are most relevant to their market? What are the challenges? View a case study of how one international retailer used mobile as a unique channel to personalize their marketing campaign, discover what icitizens are doing to connect, and uncover practical ways that mobile can open brands' marketing specific to their consumers' needs and interests.

I-COM Programme '08 - Grand Marina Hotel, Barcelona, Spain
February 5 - 8, 2008

Wednesday 2/6: The Agency Perspective
9:15 am - 10:30 am
David Smith is Panelist: "What is Engagement? Is Engagement redefining advertising success?

Friday 2/8: A Cross-Media View
12:15 pm- 12:45 pm
David Smith is Panel Moderator: "Measuring Widgets & Video"

Friday 2/8: A Cross-Media View
2:30 pm - 3:15 pm
David Smith is Panelist: "Video: An opportunity for an holistic approach?"

Mediapost's Search Insider Summit - Park City, UT
December 12 - 15, 2007

Friday 12/14
11:30 am
Bob Heyman is Panelist: "Search Insiders Tell All"
Every day, MediaPost's Search Insider columnists illuminate the search landscape. Now it's time for them to get off their pedestals and face your toughest questions first-hand. They'll mouth off on all the most pressing search issues and the hot topics discussed at the Search Insider Summit so far.

Saturday 12/15
11:00 am
Bob Heyman is Panelist: "Mobile Search: iPhone or Bust "
Has the arrival of the iPhone ushered in a new frontier of mobile search? What marketing opportunities are there? Can it be used for both direct response and branding? Who is the mobile searcher today - is it just smart-phone users and teens? Get a leg up on mobile search marketing strategies for 2008.

Search Engine Strategies - Chicago, IL
December 3-7 , 2007

Wednesday 12/5
11:30 am - 12:30 pm
Bob Heyman is Panel Moderator : "Your Marketing Program in Context"

Forecast 2008 - New York City
October 30, 2007

Tuesday 10/30
11:15 am - 12:00 pm
David L. Smith is Panelist: "Traditional Media - How Goes the Transition to an Online Universe?"

Bay Area Interactive Group - The Ritz Carlton, San Francisco, CA
October 25, 2007
8:00 am - 10:30 am
David Smith is panel moderator: "Holding Hype Accountable - Techniques for Evaluating Emerging Media within an Integrated Media Plan"
Marketers have an ever-growing range of communication vehicles to choose from. Many of these emerging media have unique ad models. In most cases, however, marketers continue to have a consistent objective and a fixed budget. Beyond understanding how any one emerging vehicle performs, understanding their relative performance within an integrated campaign is a growing science. A BIG panel of experts will discuss techniques to compare innovative media experiences so limited resources can be optimally deployed.

OMMA Expo New York - Hilton Hotel, New York City
September 24 - 25, 2007
David L. Smith will be chair of the Media Track

Monday 9/24
12:00 pm - 12:45 pm
David L. Smith is Panel Moderator: "Analytics and Attribution for Web Campaigns"
Is it right to give attribution to the last click? Does this give too much credit to search? What if you could measure all of the consumer touch points and create algorithms that properly weight credit for each? Some call it Multiple Attribution Protocol. Come see the companies who are developing and testing methodologies that will change the way we attribute credit for Web and search campaigns, creating a model for multiple digital platforms in the future.

Monday 9/24
4:00 pm - 4:45 pm
David L. Smith is Panelist: "Online Creative Testing and Research"
As branding becomes a bigger factor for Web efforts, how do we know which is the best creative in the absence of DR optimization? Come see the experts talk about this important research topic.

Tuesday 9/25
12:00 pm - 1:00 pm
Bob Heyman is Panel Moderator: "Search Specialization and Social Collaboration: Precision for Advisors, Power for Publishers"
Publishers and advertisers were excited to see Google enter into the customized search arena in October 2006.  For many, this appeared to be an instant answer to their questions, but wary publishers realize that Google is a de-facto publisher in direct competition for the attention of their audience. This panel will investigate how advertisers, publishers, and users are seeking ways to take search to the next level, one that maximizes on the most exciting and powerful data typically left out of the equation with traditional Google-style search solutions

Tuesday 9/25
4:00 pm - 4:45 pm
David L. Smith is Panel Moderator: "Metrics for Emerging Technologies"
In today's digital world, each new technology platform has different attributes that can be measured. See the experts talk about "front end" (analytics and ROI) for three emerging technologies: mobile, widgets, and consumer generated communications.

Tuesday 9/25
4:45 pm - 5:30 pm
David L. Smith is Panel Moderator: "What's going on With Media Metrics? "
This session will include discussion of the new methodology by some ranking sites by time spent rather than pageviews, what other alternatives to time spent exist for pageviews, (or whether that matters at all), measuring video, census vs. sample, the upcoming MRC audits and more...