Strategic Media Planning

New prducts/services Product Repositioning Target audience definition Tactical Media Planning International, national, regional and local market Media mix Television (network, spot and cable) Magazines (consumer, trade, business-to-business and technology) Newspaper Out-of-home Radio New electronic media World Wide Web Our Planning Philosophy

• Strategic Media Planning
• Interactive Experience
• Interactive Agency Services
• Web Media Process
• Media Buying
• Print Capabilies
• Publisher Services