Press Coverage
September 9 , 2008
Google Shakes Up TV Ad Picture With NBC Deal
Bob Heyman discusses how Google is transforming the advertising marketplace and its potential affect on the future of ad sales.
August 11 , 2008
AOL Unveils Larger Home Page Ad
David Smith notes the increasing monetization of the online space, specifically on newspaper home pages.
July 18 , 2008
Swat Summit
Adrant comments on Mediasmith's CEO David Smith presentation of his Eight Levels of User
Engagement, quoting its complexity and breadth.
July 11 , 2008
When ROI Isn't Enough
Mediasmith's Media Planner, John Padua, introduces return on engagement as the new metric marketers should look into. He explains how the focus on ROE would take full advantage of all of the interactive emerging
technologies that only the digital field can provide.
July 10 , 2008
Microsoft/aQuantive Merger: So Far, So Good
According to David Smith, Microsoft's acqusition of aQuantive appears to have really good communication coming from both sides and a lot of inclusion of agencies's culture.
June 25 , 2008
Online Video ROI Council Bolsters Ranks with 10 New Member Companies
Mediasmith included among newsBREAK's ten new powerhouse partners who have joined the crusade toward measuring online video advertising's effectiveness.
June 25 , 2008
Google's Search for Ad Dominance
Google's Ad Planner has created discussion among several online ad industry experts. David Smith points out that Google Ad Planner is likely to appeal at first mostly to small and midsize ad agencies that don't yet
use more sophisticated services.
June 24 , 2008
Google's Predicted Measurement Tool May Need Work
Google is expected to detail a new audience planning and measurement initiative today at an Advertising Research Foundation event in New York. David Smith comments on Google's new platform in comparision with other resources.
June 13, 2008
Should The Web Have GRPs?
David Smith gives pointers on the validity of using GRPs for a Web metric. He shows how GRPs can improve the understanding of your client relative to the amount
of advertising you are buying.
May 27, 2008
Has The Clickthrough Lost Its Relevance?
Many agencies are seeing that there is a negative correlation between clickthrough and conversion. David Smith proposes a solution through third-party ad server companies.
May 15, 2008
ClickFacts Launches NetworkFacts; Exposes Malware, Spyware, and Malicious Intent in Online Advertising
ClickFact, the developer of automated risk discovery solutions, today unveiled NetworkFacts, the industry's first comprehensive solution for exposing malware. Mediasmith CEO, David L. Smith, comments.
May 13, 2008
Attribution Management Revisited
David Smith writes about Microsoft's plans to introduce new ad technology that it says will demonstrate that to advertisers "post Yahoo bid." He discusses how the Engagement Mapping or Attribution Management application could be a big win
for Microsoft and all display advertising.
April 29, 2008
Quantcast: The Next Generation of Media Research
Mediasmith CEO, David L. Smith, explains how Quantcast merits attnetion as a leader in the next generation of media research.
April 23 , 2008
Mediasmith Awarded SEGA of America
Mediasmith, the San Francisco-based media agency, has been awarded the SEGA of America media buying and planning for its print and digital advertising for its 2009 game launches.SEGA of America overall spent $23 million on advertising in the U.S. In 2007 and $15 million in 2006, according to Nielsen Monitor-Plus.
February 25, 2008
Atlas Unveils Multi-Channel Conversion Attribution
Microsoft's Advertiser and Publisher Solutions Group will present a new
cross-channel reporting and optimization solution called Engagement ROI at the
Interactive Advertising Bureau's (IAB) annual meeting in Phoenix today. Firms including DoubleClick, Mediasmith and Starcom are developing or have developed means for marketers to assigns value to various online channels, a practice sometimes called Multiple Attribution Protocol.
February 21, 2008
Google Launches AdSense for Video Beta Program
Google is launching a new AdSense for Video beta program today to bring contextually targeted graphical and text overlay ads to publishers of online video content in the same manner as Google AdSense. "[at Mediasmith] we think that a pay-per-click, keyword targeted video ad solution is a big winner," comments Bob Heyman, Chief Search Officer at Mediasmith. "Pretty much all the video advertising that you can buy so far has been CPM, and since 45 percent of the interactive advertising dollar goes to search, we think there is no reason why video adverising shouldn't possibly have that same kind of split.
February 19, 2008
Another Note From Barcelona
February 12, 2008
A Note From Barcelona
David Smith reports on the International Conference on Online Media Measurement (I-Com) in Barcelona.
February 4, 2008
Digital Media Buyers Mixed on Possible Marriage of Giants
Digital media buyers greeted the bombshell of Microsoft's $44.6 billion bid for Yahoo with mixed reactions over its potential impact on Internet advertising. "From a display ad standpoint, this is an awesome combination, especially since Google is still learning how to do display (advertising)," said David Smith, CEO of digital agency Mediasmith.
January 29, 2008
Cloud Computing: A Solution for Web Analytics
One of the major issues for Web media continues to be data. In the end, data is
the thing that sets us apart. David Smith introduces us to "cloud computing" and the future of Web analytics.
January 29, 2008
The New Metrics Landscape
Part I: iMedia Asia. Understanding the different metrics for existing and emerging media technologies can be challenging. Let David Smith guide you through the key developments of metrics and their implications.
Can Metrics Catch Up With Media Technologies' Rapid Growth
Part II: iMedia Asia. David L. Smith shares his predictions on the advancement of digital metrics in 2008, while advocating greater involvement from all metrics' development.
January 28, 2008
New Ratings Information for Internet Traffic
Start-up ratings service Quantcast is gaining momentum with clients seeking an alternative way to measure Web traffic. Still, Quantcast has a way to go before it makes a major impact. "They need more sites in the top 100," said David Smith, CEO of Mediasmith, citing Yahoo and Google as examples.
January 18, 2008
Part V: The Madison Avenue Joural: Over-the-Top
Fifth in a series of five interviews with Mediasmith CEO, David L. Smith.
January 17, 2008
Part IV: The Madison Avenue Joural:Social Media Networks
Fourth in a series of five interviews with Mediasmith CEO, David L. Smith.
January 16, 2008
Part III: The Madison Avenue Journal: Mobile and Widgets
Third in a series of five interviews with Mediasmith CEO, David L. Smith.
January 15, 2008
Part II: The Madison Avenue Journal: Emerging Technologies
Second in a series of five interviews with Mediasmith CEO, David L. Smith.
January 14, 2008
Part I: The Madison Avenue Journal: Mr. (Dave) Smith Goes to MadAve.
First in a series of five interviews with Mediasmith CEO, David L. Smith.
January 2, 2008
Web Audience Measurement Clouds Build, Few Signs of Clearing in '08
Talk of online audience measurement reached a crescendo in 2007. Publishers,
advertisers and measurement firms grappled with significant shifts in how Web
content is published and how users interact with it. David Smith, CEO of integrated media agency Mediasmith comments.
December 28, 2007
Video Overlays Gained Traction This Year, but Obstacles Remain
Advertisers tinkered with online video advertising formats in 2007 as pre-roll ads began to fall out of favor and video overlays picked up some traction. "For us in the advertising standpoint, it's been all about finding a way to harness video and go beyond the pre-roll" said David Smith, CEO of Mediasmith.
December 20, 2007
Despite FTC Approval, Google/DoubleClick Deal Still Subject to Scrutiny
Following a months-long investigation and vociferous opposition, the Federal Trade Commission today approved Google's tide-shifting acquisition of ad management firm DoubleClick. "Some of the newer [ad management] solutions have the potential to leapfrog the current generation." comments Mediasmith CEO, David L. Smith.
December 2, 2007
CNNMoney.com Betting on Video to Enhance Fortunes
Starting early next year, CNNMoney.com will begin posting as many as 40 original
videos a day--some of them shot in the field by the site's new team of producers
and reporters led by a CNN business news veteran. David L. Smith comments.
November 23, 2007
You Guys Should Talk
Mediasmith's CEO, David L. Smith, advises Randall Rothenberg of the Interactive Advertising Bureau (IAB) to meet Jim Sterne of the Web Analytics Association.
November 20, 2007
The Counting Controversy:A User's Guide
The mainstream press has thrust the metrics debate between publishers and
advertisers into the limelight, but the story being told is incomplete. Here's
the lowdown from Mediasmith CEO, David L. Smith.
November 5, 2007
Mediasmith's Dave Smith
iMedia Connection interviews Mediasmith's CEO, David L. Smith.
October 29, 2007
Media Buyers Welcome More Open Yahoo
Media buyers welcomed Yahoo's step last week to open up its home page by addind outside links, but said the company should be moving even faster to bring down barriers. Mediasmith CEO David Smith likewise views the outside links as a small change,
"but one that may herald bigger things down the road."
October 25, 2007
Microsoft Named Exclusive Advertising Partner for Facebook
Ending months of speculation, booming social networking site Facebook has not only signed an exclusive agreement with Microsoft to be its third-party advertising platform, but the world's largest software company has also sweetened the pot by taking a $240 million equity stake in Facebook's next round of financing, pegging its value at $15 billion. "It gives [Microsoft] a chance to associate with something that is very hot," said David Smith, CEO of Mediasmith, a digital media agency.
October 19, 2007
Is Last-Click Attribution a Thing of the Past?
Attribution has always been an issue for ROI-based Internet campaigns. Mediasmith's CEO, David L. Smith analyzes last-click attribution and the concept of Multiple Attribution Protocol
October 15, 2007
In Mid-Stream: Marketers Learn From Their Online Video Initiatives
As online video ads become ubiquitous, interactive marketers find themselves reevaluating their strategies, wondering: Do I need to develop content specifically for the Web? Should I go with 15- or 30-second spots? Are intrusive pre-rolls damaging my brand? Is contextual targeting the wave of the future? "Pre-rolls are a viable place to spend [our clients'] money," says Matt Van Dalsem, associate media director at Mediasmith in San Francisco.
October 2007
Speaking Their Minds
Mediapost's OMMA Magazine interviews participants, among them David L. Smith, at the OMMA New York: Worlds Collide conference for their opinions on interactive advertising's most critical issues, ranging from the state of metrics to the future of pre-roll ads to the best use of user-generated content.
September 14, 2007
Facebook 'Flyer' Ads Go CPC, Layer on Profile Data Targeting
Since their debut in March 2006, Facebook's homegrown Flyer ads have offered the easiest way for marketers to reach users of the hyped social network. "It's likely to be tested by us relatively quickly," said Derek Leedy, VP, account director with online media agency Mediasmith.
September 11, 2007
Planners: the Next Big Thing is Now
It's a chaotic digital world, and with everyone scrambling to figure out their
place in the new order, one thing remains clear: There are no agreed-upon
recipes for success. "We're tracking about 25 emerging technologies right now," comments Mediasmith CEO David L. Smith. "That doesn't mean that a brand should be using all 25. In fact, they probably shouldn't be using that many. But brands need to know about everything, and they need to understand why they've chosen one technology and not another."
September 6, 2007
Campaigns that Cross a Greater Divide
The land "Down Under" might just be the ultimate proving ground for innovative campaigns and universal branding strategies. Mediasmith CEO, David L. Smith advises brands to stick with what is unique, and to find ways to use emerging
media to communicate and spend resources on metrics so that they can determine
what's working for future emphasis.
September 5, 2007
Yahoo! Lands BlueLithium for $300M!
Building on its acquisition of Right Media, Yahoo increases its investment in areas that fortify the portal's long-term success. "A network like BlueLithium actually gives Yahoo! the chance to extend their reach into the mid and smaller sites..." comments Mediasmith CEO, David L. Smith.
August 20, 2007
Search Engine Roundtable: What is a Brand Vehicle? Integrated Marketing Together Forever
Search Engine Strategies 2007
Roundtable discussion featuring Mediasmith Chief Search Officer Bob Heyman.
August 18, 2007
Digitally Challenged Time Inc. Past Prime?
Time Magazine continues to lose ad pages despite its radical re-engineering of five months ago. "Are they at the point where they're a must-buy?" asks David Smith, chief executive of media- buying firm Mediasmith Inc., which places clients' ads with Time.com and CNNMoney.com.
August 6, 2007
Learn the Secrets of Video Search
Major players in the video search field confide in Mediasmith's chief search officer about current possibilities and future potential.
August 2, 2007
AdMission Spotlight Ads Increase Effectiveness of Online Marketing for Home Builders
Full service media planning and buying agency Mediasmith piloted AdMission Spotlight Ads with their home builder clients as a new online advertising option."Spotlight Ads is an interactive, visual ad unit that can be precision targeted and performance tracked. It's an excellent component of a digital campaign for advertisers with an inventory-centric business," says Medismith's Executive VP, Karen McFee.
July 20, 2007
How OTT will Change Everything
Mediasmith's CEO defines "Over the Top" technology and explains why marketers need to add it to their media plans.
July 16, 2007
Not Ready for Primetime
Why search has been the most disappointing aspect of the online video boom. "It is news driven and buzz driven," says Bob Heyman, Chief Search Officer of Mediasmith, "search never had to prey on emotions, but video search is going to have to," he says.
July 11, 2007
New NetRatings Metrics: A Work in Progress
The proliferation of rich media apps such as AJAX has many publishers and advertisers ditching the pageview metric and searching for something better, but some aren't convinced. "To look for a proxy for the pageview is a noble task, but I don't think [the new
metrics] mean anything but for the sellers," says David L. Smith, CEO of integrated media agency, Mediasmith.
June 29, 2007
Digital Star Gets Key Time, Inc. Post
David L. Smith, CEO of media agency Mediasmith, comments on the relaunch of CNNMoney.com and their decision last year to create a single ad sales group across the network.
June 19, 2007
Glam and iVillage are Pieces to a Bigger Puzzle
Glam Media, a network known for its fashion and beauty content, surpassed
iVillage in traffic last month, according to comScore MediaMetrix's Top 10 list
of Women's Web Properties. "There are a lot of networks that have more women than iVillage. Does that mean
they're a better place to advertise? Not necessarily," said David Smith, CEO of integrated media agency Mediasmith.
May 7, 2007
Mediasmith Adds Video Search Optimization Practice
Media agency Mediasmith announced it has expanded its search marketing practice
to include video search optimization. Agency CEO David L. Smith said that
strategic alliances will benefit the agency in this new area.
April 17, 2007
Google, Yahoo Advance on One Another's Turf
David Smith, CEO of media agency Mediasmith, comments on Google’s acquisition of DoubleClick and what it could mean for both the Search giant and the leading ad management firm.
February 22, 2007
ClickFacts Forms Board of Advisors
Top Execs in Web Advertising and Publishing Help ClickFacts Lead the Interactive Industry toward Standards and transparency.
January 5, 2007
MTVN Activates Digital Media Group Powers
David Smith, CEO of integrated media agency Mediasmith, hopes the broader digital media oversight could lead to more combined media offerings across MTVN's properties.
January 4, 2007
New Site Ratings Service Aims for the Long Tail
Small site owners and media buyers really ought to see more of each other. New
free site measurement firm Quantcast, hopes to bring them closer together. "The fact that these guys have visibility on millions of sites is very helpful as we're examining targeting opportunities and long tail opportunities," said David Smith, CEO of integrated media agency Mediasmith.
December 3, 2006
Good Search Strategies from Bob Heyman of Mediasmith
Provocative thoughts from a search engine guru in this conversation with
Bob Heyman, also a well known speaker on Internet marketing and the chief search
officer at Mediasmith.
November 16, 2006
Execs: TV, E-mail, Display Ads Assist Search Campaigns
Bob Heyman, chief search officer at Mediasmith, agreed that there's a strong link between search campaigns and other types of advertising. "Everything drives search," he said.
November 8, 2006
Tocquigny Named Interactive Agency for World Vision
Tocquigny has partnered with Mediasmith, one of the nation’s largest integrated media agencies, to leverage their proven expertise in optimizing media campaigns and will begin implementing interactive strategies for World Vision before the end of 2006.
October 30, 2006
Where The Rubber Meets The Abode
David Smith, CEO of media planner Mediasmith, says living out of a car for a week is "not that far from reality" for some students. And both campaigns, he says, may resonate with commuters, whose average car time has grown along with traffic. Still, he cautions, "automotive folks have yet to find an appeal to get to 18-to-20-year-olds," who usually can't afford cars.
September 28, 2006
Time to Disengage from Engagement
It was clear from the panel on engagement metrics at the Mediapost Forecast 2007 conference that the industry's attempts to use "consumer engagement" as a tool have gotten ahead of the Advertising Research Foundation's process of defining and codifying the concept.
September 26, 2006
Beyond Response: How Search Builds Brands
Search has historically been viewed as a direct response channel, but it should be considered as the integration point between all medias, on and offline.
September 26, 2006
Measurement Online: Facts, Fiction and Future Work
Over the past 10 years, the rapid development of communications technologies has created a wealth of online data. Much of that data is misrepresented, however, because of outdated systems of measurement.
September 11, 2006
iMedia Brand Summit - Las Vegas, NV
David L. Smith, CEO of Mediasmith, presented a case study profiling a mobile commerce client striving for media mis optimization against high and low value customers.
March 27, 2006
Online Video Measurement Falls Short NEW YORK
The article you are reading now will reach the biggest number of simultaneous readers in Mediaweek history. Take our word for it.
March 20, 2006
Is There an Inventory Crisis?
David L. Smith, CEO of Mediasmith, examines the state of web inventory today and what marketers can do tomorrow.
March 7, 2006
Yahoo! Shuts Out Branded Keywords
Mediasmith's chief search officer looks at the implications of Yahoo's decision to stop selling trademarked keywords to competitors.
February 16, 2006
Where's My Dashboard?
Mediasmith's CEO reports on why the media agency industry needs its own dashboard, and what that would require.
February 1, 2006
What would you do with $2.5 million?
Assuming availability, I would kick off the plan with takeovers of AOL, MSN and Yahoo Home pages. I would supplement this with home page takeovers of the 5 to 15 most important sites for the target.
January 25, 2006
Dave Smith on Halo 2
The best media effort this year was a consumer-generated media plan driven by AKQA for Halo 2. According to AKQA, they had neither the time...
January 25, 2006
Derek Leedy on Nike
This campaign was effective in communicating a four-part narrative with distinctively different characters all played by Lebron James. Even with a significant ad budget....
December 22, 2005
iMediaConnection.com
Op-Ed: Has Goliath (Google) Stumbled? By Bob Heyman.
December 8, 2005
ASPY Awards Winners
iMedia Connection - Dana Point,CA,USA Michael Comins, senior vice president, director of client services, ID Media, co-presenter of the ASPY's with Dave Smith, chief executive officer, Mediasmith.
November 18, 2005
iMediaConnection.com
"ad:tech Shanghai: Day Two Wrap-Up", by David Smith.
November 17, 2005
iMediaConnection.com
"A Letter From Shanghai", by David Smith.
October 21, 2005
MSNBC
"How Google is changing the media universe", quotes from David Smith.
September 28, 2005
iMediaConnection.com
"R.I.P. Geico versus Google", by Bob Heyman.
August, 2005
iMediaConnection.com
"Web Leaves the Rest of Marketing Behind", by David Smith.
June 7, 2005
MediaPost
"Industry Execs: Marketers Will Adapt To Audience Fragmentation"
June 2, 2005
MediaPost
"Why Search Is the Antawn Jamison of Marketing"
May, 2005
OMMA Magazine
"Party of the Month: Mediasmith"
March 21, 2005
iMediaConnection.com
"French Open Door Closed by Geico", by Bob Heyman.
March 14, 2005
iMediaConnection.com
Op-Ed: Examining Project Apollo
David Smith asks: Is this initiative to measure media usage on an "apples-to-apples" basis ready to go or half baked?
March, 2005
OMMA Magazine
Interview with Dave Smith, "Media Planning Front and Center"
February 21, 2005
Talent Zoo
Weekly Employment Bulletin.
December, 2004
Advertising Age
Bob Garfield's AdReview: "10 Ads I Loved"
October, 2004
MediaPost's Media Magazine
The OMMAS - Best in Show - Product Launch.
October 14, 2004
iMedia Connection - SEM: Still an Adolescent?
Written by Mediasmith's Search Guru, Bob Heyman.
September 30, 2004
Moore's Lore - SEO As Standard Equipment
Mediasmith has hired an SEO expert, Bob Heyman.
September 28, 2004
AdAge.com, Bob Garfield's Ad Review
Napster's Online Media Award Triumph.
September 23, 2004
MediaPost's Just An Online Minute
Just An Online Minute... Advertising Week Redux OMMA and CMA awards go to the Napster campaign.
September 23, 2004
MediaPost's MediaDailyNews
New Technologies Will Disrupt Mass Media, Mass Marketing, Says Forecast 2005 Panel.
September 22, 2004
MediaPost's MediaDailyNews
Sellers Of Once Illegal Music Downloads Dominate OMMA Awards.
July 14, 2004
More Proof That Online Drives Sales
With macro issues resolved, micro issues take center stage. Rebecca Weeks, iMedia.
July 2, 2004
The Wall Street Transcript
Questioning Market Leaders For Long Term Investors - An interview with David Smith.
June 28, 2004
MediaPost's MediaDailyNews
Starz Encore Group Revs Online Media Program.
June 8, 2004
iMedia Connection
Want to weigh in on RFPs, T&Cs, user experience and general rules of engagement? Lee Watters
April 7, 2004
iMedia Connection
Meet the Marketers profiles Dave Smith.
March 30, 2004
MediaPost's Media Daily News
OPA Study On 18-to-34-Year-Olds Fans Flames Of comScore/Nielsen Debate.
March, 2004
Media Magazine - Cross-Media Case Study
Resurrecting Napster.
January 20, 2004
iMedia Creative Showcase
CREATING A COMEBACK - Because the brand was absent for a couple of years, a series of ads chronicled Napster's story - reminding Internet users of the service's impending return and reviving a beloved icon.
November 17, 2003
AdAge.com
NEW NAPSTER HAS MARKETING MUSCLE, ADVERTAINMENT MASCOT - Old Kitty Logo Developed Into Full-Blown Cartoon Character.
June 29, 2003
mi2n - Music Industry News Network
June 26, 2003
Adweek - Venables Chosen for Napster Relaunch
June 26, 2003
Internet.com - Napster Plans Ad Push for Comeback
April, 2003
Informed - ARF Online Media Council
See Dave Smith's recent article for Informed, the Monthly ARF Newsletter. Dave is Chair of the ARF Online Media Council.
March 19, 2003
iMedia Spotlight - Selling the Web
Here are five attributes of the Web that industry luminaries espouse in getting clients to consider online as part of their media mix...
February 27, 2003
C|NET - Google's search for new ad revenue
David Smith is quoted in C|NET's article.
November 20, 2002
MediaPost's Just An Online Minute
Comments on the 2002 @d:Tech conference in New York.
January, 2003
Top 50 Interactive Agencies
Mediasmith is ranked in Media Magazines top 50 Interactive Agencies of 2002.
August, 2002
Media Magazine - A Primer...Understanding Online Reach & Frequency
July 30, 2001
Advertising Age - Getting from A to Z a circuitous route
Discusses diverse approaches for complex cross platform deals.
Spring, 2001
Digitrends
Eliot Kent-Uritam comments on online spending projections.
January 24, 2001
CNET Users Are Drawn In With New Web Ad Styles
The banner ad, that ubiquitous rectangle stripped across the top of Web pages world-wide, is getting a makeover. From The Wall Street Journal.
November, 2000
MediaPost Profiles Mediasmith
Read this in-depth two page profile of Mediasmith.
November 20, 2000
Advertising Age Forum - Future For Media Requires Interaction
This "think piece" was written by Mike Drexler, our Executive VP out of New York. "In the future, traditional media no longer can rely only on reaching passive audiences through broadcast or print products. The necessity of offering active participants an enticing choice that guarantees ad performance will be the basic requirement for survival."
November 13, 2000
Space.com Chooses Mediasmith Inc. As Its Media Agency
Mediasmith is proud to announce our new relationship with Space.com. Space, a multimedia company chaired by Lou Dobbs (ex CNN), hired Mediasmith for our ability to provide strategies, plans, buys, and consulting support across all media. It's a $15-20MM budget for 2001 and will be a major account for our New York Office. Click here to read Adweek and Advertising Age articles.
October 30, 2000
LuckySurf.com, Inc., One Of The Web's Most Successful Lottery Sites, Chooses Mediasmith, Inc. As Its Agency
LuckySurf is a $5MM online piece of business that represents a "new model" in Web sites - They actually make money!
October, 2000
Digitrends - "Is Media Planning Worth The Time?"
Our own David L. Smith thinks so. He wrote this article offering his timely advice on how to put together an effective online media buying plan.
August 3, 2000
FCB Media Chief Leaves for Mediasmith
Adweek Online.
August 3, 2000
Michael D. Drexler Joins Mediasmith, Inc. as Executive Vice President
Yahoo Finance PR Newswire.
August, 2000
Drexler's Back & He Has A Few Things To Say
Importance of melding old media with the new - Media Life Interview.
August 30, 2000
Other Media Outlets Take Note of Drexler Story
Summer, 2000
Digitrends - "The Online Ad Industry's Tower of Babel"
Our own Dave Smith is featured in this cover story about "currency discrepancies" caused by the lack of some important standards in measureing online advertising results. By Scott Hays, Digitrends.
April, 2000
Digitrends Media Buyers Summit
Forty online buyers representing over $2 Billion in online ad spending this year hold court with publishers and sellers to build new business partnerships. By Scott Hays, Digitrends.
May 25, 2000
Gold Rush Redux
The Bay Area boom is changing how the media game is played.
By Justin M. Norton, Adweek.