Past Events

New TeeVee Live - Mission Bay Conference Center, San Francisco, CA
November 13, 2008

3-4 pm
David L. Smith is panelist: "The Audience is On The Move: Managing The Media Transition From Television To Portable Devices”

ad:tech - New York Hilton, New York, NY
November 3-6, 2008

Wednesday 11/5
David L. Smith is panelist: “The Great Transfer of Wealth: The Transformation of Local

deCarta Developer's Conference - InterContinental Hotel, San Francisco, CA
October 22-24, 2008

Thursday 10/23
10:35 - 11:20 am
Derek Leedy is Panel Moderator: "Location Enabled Mobile Advertising: From Chic to Geek"
Industry veterans and technologists square off in a moderated panel discussion on how to properly location-enable advertising campaigns. What will work, what won't and who needs to do what?

OMMA Video Conference - Hyatt Regency Century Plaza, Los Angeles, CA
October 29, 2008

2:15 - 3:00 pm
Bob Heyman is Panel Moderator: "Location, Location, Location: Distributing Branded Assets"

MusicTech Summit - Hotel Kabuki, San Francisco, CA
October 20, 2008

9:20-10:20 am
Bob Heyman is panelist: "Social Networks: Marketing and Entertainment"

CM Summit - San Francisco, CA
October 15, 2008

11:35 am
David L. Smith will take part in a panel discussion, "Why can't We Measure This Space?!"

OMMA Platform Wars - New York, NY
September 18-19, 2008

Thursday 9/19
4:45 - 5:30 pm
Bob Heyman is Panel Moderator: "Search: DAO is the New SEO -
Digital Asset Monetization"

iMedia Brand Summit - Coronado, CA
September 14-17, 2008

Tuesday 9/16
1:30 pm
David Smith leads Master Class: "Metrics in Social Networks"

SWAT Summit - San Francisco, CA
July 17, 2008

David Smith is Speaker: "Social Networks and the 8 Levels of Engagement"

AAAA Digital Conference - New York, NY
May 28, 2008

David Smith is Panelist: "Is DATA a Frenemy?"

iMedia Austin - Austin, TX
May 18-21, 2008

Tuesday 5/20
9:45 - 10:30 am
David Smith is Panelist: "Making Sense of Metrics"

Tuesday 5/20
1:30 - 2:15 pm
David Smith is Panelist: "The '30 Rock' Rosetta Stone: Hunting for Equivalent Audiences Online"

ad:tech - San Francisco , CA
April 14-17, 2008

Thursday 4/17
3:30 pm
David Smith is panel moderator : "The Oldtimers Panel Discussion on The Dynamics of Intent: Consumer Demands in the Digital Age"

iMedia Breakthrough - Rancho Mirage , CA
March 16-19, 2008

Monday 3 /17: The Agency Perspective
10:00 - 11:00 am
David Smith is Panelist : TBD

AAAA Media Conference - Orlando, Fl
March 16-19, 2008

1:30 - 2:30 pm
Derek Leedy is Panelist : "Mobile Marketing and the Social Web: a New Consumer Engagement Strategy"
Once the internet becomes a brand's hub of interaction, mobile marketing is opened to an entirely new social web engagement strategy. How can brands identify the best opportunities available to them, that are most relevant to their market? What are the challenges? View a case study of how one international retailer used mobile as a unique channel to personalize their marketing campaign, discover what icitizens are doing to connect, and uncover practical ways that mobile can open brands' marketing specific to their consumers' needs and interests.

I-COM Programme '08 - Grand Marina Hotel, Barcelona, Spain
February 5 - 8, 2008

Wednesday 2/6: The Agency Perspective
9:15 am - 10:30 am
David Smith is Panelist: "What is Engagement? Is Engagement redefining advertising success?

Friday 2/8: A Cross-Media View
12:15 pm- 12:45 pm
David Smith is Panel Moderator: "Measuring Widgets & Video"

Friday 2/8: A Cross-Media View
2:30 pm - 3:15 pm
David Smith is Panelist: "Video: An opportunity for an holistic approach?"

Mediapost's Search Insider Summit - Park City, UT
December 12 - 15, 2007

Friday 12/14
11:30 am
Bob Heyman is Panelist: "Search Insiders Tell All"
Every day, MediaPost's Search Insider columnists illuminate the search landscape. Now it's time for them to get off their pedestals and face your toughest questions first-hand. They'll mouth off on all the most pressing search issues and the hot topics discussed at the Search Insider Summit so far.

Saturday 12/15
11:00 am
Bob Heyman is Panelist: "Mobile Search: iPhone or Bust "
Has the arrival of the iPhone ushered in a new frontier of mobile search? What marketing opportunities are there? Can it be used for both direct response and branding? Who is the mobile searcher today - is it just smart-phone users and teens? Get a leg up on mobile search marketing strategies for 2008.

Search Engine Strategies - Chicago, IL
December 3-7 , 2007

Wednesday 12/5
11:30 am - 12:30 pm
Bob Heyman is Panel Moderator : "Your Marketing Program in Context"

Forecast 2008 - New York City
October 30, 2007

Tuesday 10/30
11:15 am - 12:00 pm
David L. Smith is Panelist: "Traditional Media - How Goes the Transition to an Online Universe?"

Bay Area Interactive Group - The Ritz Carlton, San Francisco, CA
October 25, 2007

8:00 - 10:30 am
David Smith is panel moderator: "Holding Hype Accountable- Techniques for Evlauting Emerging Media within an Integrated Media Plan "
Marketers have an ever-growing range of communication vehicles to choose from. Many of these emerging media have unique ad models. In most cases, however, marketers continue to have a consistent objective and a fixed budget. Beyond understanding how any one emerging vehicle performs, understanding their relative performance within an integrated campaign is a growing science. A BIG panel of experts will discuss techniques to compare innovative media experiences so limited resources can be optimally deployed.

OMMA Expo New York - Hilton Hotel, New York City
September 24 - 25, 2007
David L. Smith will be chair of the Media Track

Monday 9/24
12:00 pm - 12:45 pm
David L. Smith is Panel Moderator: "Analytics and Attribution for Web Campaigns"
Is it right to give attribution to the last click? Does this give too much credit to search? What if you could measure all of the consumer touch points and create algorithms that properly weight credit for each? Some call it Multiple Attribution Protocol. Come see the companies who are developing and testing methodologies that will change the way we attribute credit for Web and search campaigns, creating a model for multiple digital platforms in the future.

Monday 9/24
4:00 pm - 4:45 pm
David L. Smith is Panelist: "Online Creative Testing and Research"
As branding becomes a bigger factor for Web efforts, how do we know which is the best creative in the absence of DR optimization? Come see the experts talk about this important research topic.

Tuesday 9/25
12:00 pm - 1:00 pm
Bob Heyman is Panel Moderator: "Search Specialization and Social Collaboration: Precision for Advisors, Power for Publishers"
Publishers and advertisers were excited to see Google enter into the customized search arena in October 2006.  For many, this appeared to be an instant answer to their questions, but wary publishers realize that Google is a de-facto publisher in direct competition for the attention of their audience. This panel will investigate how advertisers, publishers, and users are seeking ways to take search to the next level, one that maximizes on the most exciting and powerful data typically left out of the equation with traditional Google-style search solutions

Tuesday 9/25
4:00 pm - 4:45 pm
David L. Smith is Panel Moderator: "Metrics for Emerging Technologies"
In today's digital world, each new technology platform has different attributes that can be measured. See the experts talk about "front end" (analytics and ROI) for three emerging technologies: mobile, widgets, and consumer generated communications.

Tuesday 9/25
4:45 pm - 5:30 pm
David L. Smith is Panel Moderator: "What's going on With Media Metrics? "
This session will include discussion of the new methodology by some ranking sites by time spent rather than pageviews, what other alternatives to time spent exist for pageviews, (or whether that matters at all), measuring video, census vs. sample, the upcoming MRC audits and more...

iMedia Agency Summit - Hunter Valley, Australia
September 17-19, 2007
David Smith is keynote speaker: "Competing in a Global World "

iMedia Brand Summit - Coronado, CA
September 9-12, 2008

Monday 9 /10
David Smith will take part in a Futuristic Panel Discussion

Search Engine Strategies - San Jose , CA
August 5, 2007

11:00 am
Bob Heyman is guest speaker : What is a Brand Vehicle? Integrated Marketing Together Forever
Online advertising and search engine advertising have been roped into the direct response corral for too long. Search as a brand building device has received a lot of press, particularly with marketers receiving awards for excellence and innovation in this arena. You've seen the awards heard about the accolades, now you can hear how it all comes together from the client, agency and publisher. From soup to nuts, we'll examine search as a brand vehicle. How do these campaigns come together? What success metrics will satisfy? After the dust from the award settles, what is the shelf life of a brand campaign?

OMMA Video –  Crowne Plaza Times Square, New York City
June 28, 2007

Bob Heyman is panel moderator: Track 1 Video Search: "Can Video Be Googl-ized?
Panel discussion will explore the state of Video Search technology. So far most of the major repositories of video (Google/YouTube, AOL) have been focused on amassing their own libraries of video assets, but when will we search across libraries more effectively in the same way we now do with text and images? Are there ad models to follow? Expert panelists include industry veterans representing AOL/Truveo, Pixsy, Yahoo and TV Guide.

Piper Jaffray Interactive & Agencies Client Lunch –  Le Meridien Hotel, San Francisco
June 21, 2007

12:15 - 1:45 pm
David L. Smith and Bob Heyman will speak at a panel: Current trends in online advertising.

Electric Retailing Association Seminar - Fairmont Hotel, San Jose, CA
June 5, 2007

1:45 - 3 pm
David L. Smith will take part in a panel discussion titled: "How Online and Offline Marketing Work Together"

iMedia Summit - Hyatt Regency Lost Pines, Lost Pines, TX
May 22, 2007

11:15am - 12:15pm
David L. Smith leads a Round Table Discussion: The Importance of Analytics

iMedia Breakthrough - Henderson, NY (Lake Las Vegas)
March 25-27, 2007

Tuesday 3/27
10:45 - 11:45 am
David Smith moderates roundtable discussion : Video Breakout

Wednesday 3/28
9:00 - 10:00 am
David L. Smith as a panelist: What We Didn't Talk About

OMMA Hollywood - Renaissance Hollywood Hotel, Hollywood, CA
March 19-20, 2007
David L. Smith will be Chair of the Media Track

Monday 3/19
12:15pm - 1:00pm
David L. Smith is Panel Moderator: Next Generation Web Metrics: Measurement 2.0 for the Web's Emerging Infrastructure
Learn how to navigate new measurement technologies, and get the inside track on their adoption by publishers and advertisers.

Tuesday 3/20
12:15pm - 1:00pm
Bob Heyman is panelist: The Integration of Search into the Overall Media Mix
To have a successful search marketing campaign, search can no longer exist as a silo. Search has evolved to become an integral part of the overall media mix and is the key for executing future campaigns that are truly relevant to your objectives and to your audience.

Tuesday 3/20
4:00pm-4:45pm
David L. Smith is Panel Moderator: Ad Serving & Analytics in a World of Web 2.0
Come and hear about the dashboards being deployed, new pricing models, new views on attribution, data pass back, automated reporting and other updates in this field which represents the backbone of internet measurement.

AAAA 2007 Media Conference and Trade Show - Las Vegas, NV
February 28 - March 2, 2007
David L. Smith will be Chair of the Media Track

David L. Smith, CEO of integrated media agency, Mediasmith, interviews with MediaPost at the 2007 AAAA's Conference in Las Vegas, NV. Listen as David comments on the evolution of the Digital Age and how digital media will rise "Over-the-Top." Click here to watch now!

Marketing Executive Netowrking Group (MENG) - Geary Theater, SF, CA
February 22, 2007

6:00 - 7:15 pm
David L. Smith speaks on "Emerging Technologies in Media" to the Northern California chapter of MENG.

San Francisco American Marketing Association - Le Meridien Hotel, SF, CA
February 8, 2007

5:30pm - 6:30pm Registration and Networking
6:30pm - 7:30pm Program and Q & A
David L. Smith joins industry professionals in a discussion: The pros and cons of Super Bowl Ads. http://www.sfama.org/events/calendar/superbowl

iMedia Brand Summit "The Art of Digital Conversation" - Bonita Springs, FL
February 4-7, 2007

Monday 2/5
11:45am-12:45pm
David L. Smith moderates the roundtable discussion, “Refining the Online Advertising Process”
Click here to watch now!

  Keep watching this page for future announcements of additional engagements

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